Knowing some best Digital marketing technology is always an advantage if you have a business website or want to launch a blog. You can hire digital marketing experts but you can save some bucks of your if you are well versed with the latest digital marketing technology of 2020. In this article, I will discuss some top digital marketing technology which will surely help you to bring more traffic to your website. Besides, if you have a business website then you will surely get some leads after using these technologies.
These Are Top Digital Marketing Technology Which You Can Use To Increase Online
Visibility Of Your Website
Social Media Management Is One Of The Best Digital Marketing Technology
Social media management is one of the popular digital marketing technology in 2020. If you are using social media platforms such as Facebook, Twitter, Instagram, etc to create your brand identity then you will surely get success. These social media platforms can surely make your website reach success within a few days as well as it will bring a huge number of leads or visitors to your website. There are two tools that you can use to enhance the output of your social media marketing that are sprout social and Hootsuite. These tools are also called social media management solutions hence you will get everything from these tools to gain full control of your social media marketing.
Using Of Paid Media Is An Important Digital Marketing Technology
If you properly use this digital marketing technology then your website will get a lot of fame in the online market in a short period. You just have to choose the right media house that will highlight your brand in the online market effectively. While paying a media house for this purpose you must make sure that the house is well established and lots of people follow it. In this way, you can make your site reach to a large number of correct audiences. Also, you are required to use some authentic tool to track the campaigns if it is going on the right track or not. You can use SpyFu, this tool will not only help you to do exclusive research on PPC competitors but also you will be able to develop an effective competitive strategy.
Search Engine Optimisation Is Still A Hot Digital Marketing Technology
Search engine optimization is one such digital marketing technology that will help you to make your website more visible to audiences by pushing the rank of the website on the top position in any search engine. This kind of digital marketing technology can make a long-lasting impact on your website because once you do effective off-page SEO and get a higher rank than you will sit on the top position for a long time without investing any further. Furthermore, this method is much more cost-effective than other paid campaigns. There are many SEO tools you can use available in the market such as Ahref, SEMrush, Moz. These tools will give you exact data about domain authority, page authority, spam, number of visitors. keywords, rankings. By analyzing these data you will be able to make a comprehensive plan for your website.
Although email marketing is considered to be an old-fashioned digital marketing technology yet it can make a beneficial impact on your website. If you send emails to at least 5000 to 10000 people about your website then you can be sure that you will get at least 2000 potential leads from that campaign. To get all of these emails you can use a tool such as Mailchimp to send lots of people the same email in one go.
Google Ads, Facebook Ads, Instagram Ads
These are paid digital marketing technology you can use it if you are not good at doing off-page SEO. These are effective campaigns as it will make your website reach a large audience within a few hours. In this case, maybe you have to pay high but you can be assured of a high return on investment.
These are some digital marketing technology which you can use if you are planning to launch a new website. You can hire an agency or experts to do it for you but you must have some ideas to recruit the right person for you.